Products Home > Print & Cut > VS Series > Why Metallic?

Why Metallic?

Benefits of metallic print

There are many reasons why you should consider adding metallic ink to your business’ printing capabilities:

  • It’s easy to do – if you print already then it is an extension of what you know, and if you’re not sure then we’ll show you in the Roland Academy  
  • It’s not expensive – as you use metallic ink to add highlights to elements of the image, rather than large areas- i.e. the metal of a pair of glasses
  • When you add metallic to your work you can charge a higher price
  • Offering metallic when your competitors don’t helps ensure your customers stay with you, or that you win new ones
  • Designers are excited about the possibilities that metallic gives them – work with them to reach new markets
  • You don’t need to buy any specific software to produce metallic prints.  Because all Roland printers are supplied with the company’s versatile VersaWorks™ RIP, it is easy to integrate metallic into your workflow without having to invest in additional software.  Plus, industry-standard software such as CorelDraw, Illustrator and SignLab support the metallic colour palette

 

  • You’ll achieve metallic effects more quickly, easily and cost-effectively with digital technology, than using other methods such as screen printing, offset printing, thermal transfer and hot stamping
  • You can print metallic on standard substrates, so there is no need to buy expensive or new media to achieve your desired look.
256

Opportunities available with metallic print

The opportunities available with metallic ink are endless. Provide stand-out to automotive graphics by adding metallic highlights to vehicle lettering and brand logos. Enhance shop or premises signage through metallic accents – imagine a glitzy night club sign or adding a shine to a hairdresser’s exterior. Or catch shoppers’ eyes by adding metallic to point-of-sale materials, such as jewellery, watches or make-up promotions.

Local authority, university and military crests and logos often require gold or silver - until now they’ve had to use a dull grey or mustard colour. Imagine the look that metallic could deliver for the signage and marketing requirements of these institutions.

Add drama and impact to exhibition stands by adding metallic accents to promotional messages and imagery that will glint under the lights.  Plus adding metallic accents to photographic prints can bring the subject or scene alive.

Seasonal opportunities include silver snowflakes, a jolly red metallic Father Christmas, Fireworks night posters and spooky Halloween banners.  Or use metallic for event invites, place settings or seating plans – using the personalisation functionality of the VS series, as well as metallic ink.

Our customers are finding that metallic print gives them the edge – why not join them.  Find out how customers are using metallic and the story behind its development at the World of Metallic Colours.

256

Opportunities available with white ink

White ink gives you the opportunity to create visually impactful and innovative graphics that CMYK alone cannot deliver.

  • White ink can deliver an opacity boosting base coat for CMYK colours on posters, banners, labels, transparent film and beyond.  With the VS you can avoid the lengthy and awkward process of applying white vinyl to achieve a solid look – just design and print
  • Avoid the time-consuming process of flood-coated screen print, simply reverse print white and you’ll deliver the same effect
  • Print white ink on coloured substrates for enhanced design possibilities and for ease of production
  • Deliver vivid double-sided graphics on transparent media for in-car window stickers, labels and packaging or window graphics.

It’s no wonder that white ink is fast becoming an essential tool for innovative printers and sign makers.

Back to TopBack to top