Roland DG collaborates with Abode at festival of design, culture and art

Roland DG collaborates with Adobe at festival of design, culture and art

Roland DG was proud to collaborate with Adobe at OFFF Barcelona, combining powerful printing technology with Adobe's design platforms. The 18th annual International Festival of Culture, Art, and Digital Design took place at the Design Museum of Barcelona, bringing together prominent creators, designers and emerging talent from all over the world, reaffirming its role as the largest creative conference in Europe.

Roland and Adobe collaborated at the 18th annual International Festival of Culture, Art, and Digital Design

This year's event, held from May 24th and 26th, recorded some 5,000 attendees and 98 conferences featuring artists and local and international creators.

Roland was involved in Adobe's show space, where attendees were invited to let their imagination run wild to create and print their own designs on the versatile VersaUV LEF-200 benchtop UV printer. Using Adobe Creative Cloud and Adobe Stock, visitors created luggage tags with their own unique designs, which they could then take home.

The LEF printed unique luggage tags for visitors

"Roland DG has been working closely with Adobe for years. At the OFFF festival, together we created an experience for the creative community that no designer could miss," comments Marta Fraile, Marketing Manager, Roland DG Iberia.

Visitors created their designs on Adobe software before they were printed onto luggage tags

As demonstrated over the three days of the festival, the VersaUV LEF-200 UV inkjet system can print text and images on a large variety of items such as phone and tablet cases, pens, plexiglass photo cubes, golf balls, plaques and trophies, industrial products, prototypes and much more. The VersaUV LEF series allows users to reach new markets and attract a wider range of customers.

Marc Codesal, expert on UV technology at Roland DG Iberia, comments: "The LEF-200 offers multiple opportunities to designers. Its versatility, printing quality and compatibility with many materials allows it to print unique custom and on-demand designs. This printer can print on surfaces up to 51cm wide in every colour and in high definition, utilising the colour white and varnish on a broad range of materials including three-dimensional objects up to 100mm in thickness."

Adobe hosted the popular Roland VersaUV LEF printer on its stand

The 18th annual OFFF Festival featured an exciting programme of conferences and activities. Taking part were design directors from platforms that have changed the communication paradigm – including Facebook and Twitter – as well as Patrick Clair, author of the credit titles on HBO and Netflix series Westworld, The Crown and True Detective; Luke Hayman, who created new brand images for TIME magazine and Mastercard; Ben Grandgenett, the Deputy Art Director of The New York Times Magazine; master of design James Victore; and the illustrator Jessica Hische.

OFFF has become a community that invites the entire world to learn, to participate, to get inspired on a three-day journey offering conferences, workshops, activities and performances in order to discover new ideas and trends.


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