Guides

Wrap star: meet Roland Academy vehicle wrap expert James Deacon

Vehicle wrapping expert James Deacon from Bigger Stickers works with big names around the world, bringing his incredible experience to the in-depth training courses he delivers at the Roland DG Academy. He'll be writing regular blogs on wrapping to help you learn more about this exciting application and how it could transform your business – so let's get to know him better.

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7 benefits of product customisation

Today, customers expect companies to tailor their products or services specifically for everyone. In the online world, e-commerce websites will adapt their recommendations according to what you’ve already bought. Even the shows you decide to watch on TV will determine what Netflix adds to your watch list. 

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Customising jewellery

People are willing to spend big money for jewellery, but did you know that 1 in 5 customers would be willing to spend 20% more for personalised jewellery? With this desire for unique, custom jewellery a creative and lucrative market has opened up for printing companies. What was once the realm of highly trained craftspeople has now, thanks to digital imaging technology like metal engraving machines, you don't have to be a fine jewellery artisan to offer beautiful, fun and unique items to your customers.

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