Roland DG explores world of product personalisation with UV direct printing guide


Roland DG is making it easy for businesses of all shapes and sizes to enter the UV printing market with a new free guide exploring this exciting technology.

UV printing is one of the most flexible and exciting print processes ever created and its uses are almost limitless. It has become an essential tool for sign makers, graphics producers, promotional gift businesses, packaging specialists, advertising agencies, designers, retails and new start-ups.

Over the course of 40 pages, the guide – which is free to download here from the Roland website – entitled Digital Benchtop UV Printing: What Will You Print? focuses on how Roland VersaUV LEF benchtop UV printers can be used to direct print onto a breath-taking array of materials and objects for many different sectors; gadgets, electronics, giftware, ceramics, awards, stationery, promotional goods, sports, travel, fashion and homeware to name a few.

The guide outlines the benefits of using UV technology – namely that, thanks to the combination of innovative inks, low-heat curing and variable data processing, it's possible to add customised print directly to almost any material. This opens-up markets to businesses across a wide spectrum, from creative minds to companies looking for significant ROI potential.

Inspiring readers further, the guide includes a section on the almost endless possibilities for UV printing, with dozens of examples of products. Leather luggage tags, bottles, phone cases, travel mugs, electrical appliances, musical instruments, notebooks, acrylic photo blocks, photo frames, USB sticks, golf balls, keyrings ... these are just a handful of the potential applications of UV, detailed in the guide.

The guide also gives an insight into how businesses are already benefiting from UV printing. These include Roland VersaUV users Baart, which weathered the 2008 financial crisis by diversifying with personalised drum equipment, and Oakdene Designs, which produces unique decorative items such as illuminating photos, street signs and bamboo decorations. Readers can also learn about how retailer Media Markt sells personalised fridges and more thanks to its VersaUV LEF printer, and Max Model's miniature vehicle replicas.

Readers are then guided through the three VersaUV LEF benchtop printers available from Roland and their respective specifications, to help businesses choose their perfect system. From the compact and affordable VersaUV LEF-12i, to the medium VersaUV LEF-200 with on-board primer, to the VersaUV LEF-300 – the best-selling and largest of the trio – the guide outlines their key attributes.

All three of the LEF systems have exciting features. For instance, the vibrant CMYK colours of Roland UV inks can be given extra punch by printing them on top of a base layer of white – perfect for dark substrates. Clear gloss can add highlights or, when printed in layers, produce genuine textures, raised text and special effects. And, crucially, all of this can be achieved through direct printing onto the material or object.  

To download the free guide, please visit