Since 1989, Classic Print has relied on Roland technology, for both its excellent quality and the continued reliability of RolandCare warranty packages. Now as they take delivery of their 17th Roland DG Machine, the question remains: what keeps Classic Print coming back to Roland?
Pete Colman, Managing Director of Classic Print, is keen to offer advice to anyone in the graphics industry looking to invest in a new printer: "People ask, 'Do I need a warranty?' I'd say you can't afford not to have a warranty, but read the small print. What back-up do you get? What is the service package from the manufacturer? Are the engineers from a third-party company or are they experts in your machine? Who can you trust?
"When you're looking at new printers, manufacturers will tell you the ROI for when you're printing – but what is the cost when you're not printing? You should weigh the cost of a warranty against it."
With three decades of printing experience, 'Big' Pete Colman is well known in the industry. Based in Nottinghamshire, Classic Print provides signs and graphics including vehicle wraps and health and safety signage, banners, flags and exhibition display materials, promotional items and apparel, and engraved products. His long history in the sector means he has used equipment from various manufacturers and has concluded that not all are created equally.
"We have used printers besides Rolands and not only is the quality and reliability not as good, the warranty isn't as comprehensive as RolandCare," he comments. "Roland's engineers will diagnose any problems immediately then complete the work, rather than making two or more visits – something we've experienced with other brands.
"Roland also advises us on the correct maintenance and housekeeping for all of our printers, so we can handle that ourselves to maximise their lifespans. RolandCare really does care."
The latest Roland system to join Classic Print's print room – bringing its current Roland total up to four – is a Roland SOLJET PRO4 XF-640, Roland's fastest wide-format eco-solvent printer upon its release in 2013. Popular for the production of incredibly durable signs, banners, vehicle wraps, posters, window graphics and more at speeds of up to 102sqm/hr, the SOLJET is an ideal workhorse for Classic Print to keep up with increased demand.
"This is our 17th Roland in 30 years and we know we can rely on both the speed of the SOLJET and on the RolandCare warranty," says Pete Colman. "Roland delivers on what it promises."