VersaSTUDIO BT-12 Direct-to-Garment Printer


Compact and Easy-to-use
Direct-to-Garment Printer 


NEW VersaSTUDIO BT-12 Direct-to-Garment Printer



  • Basic Bundle: VersaSTUDIO BT-12 DTG printer with a HB-12 Finisher for £1,799

    Production Bundle: VersaSTUDIO BT-12 DTG printer with 2 HB-12 Finisher & 2 fixation units (A4 & A5) for £2,499

    Limited time only. See offers page.

Print directly onto cotton T-shirts, apparel, tote bags and many other products in minutes from the comfort of your desktop with the Roland VersaSTUDIO BT-12 direct-to-garment printer. This affordable printer gives you access to the profitable world of custom apparel immediately, with a device that's as easy to use as an office printer – and delivers stunning results.

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Build a Business with High-Quality, On-Demand Customisation in Minutes

The VersaSTUDIO BT-12 is an easy-to-use, reliable, compact direct-to-garment (DTG) printer that's designed to effortlessly produce custom products like T-shirts, clothes, apparel and accessories. Start building a custom graphics business right out of the box or diversify your current graphics output with quick-printed promotional items. The VersaSTUDIO BT-12 direct-to-garment printer has a print resolution of 1200 x 1200dpi, delivering high-quality results and an impressive colour quality. Able to print single pieces and any on-demand T-shirt or garment, the VersaSTUDIO BT-12 is also the ideal complementary technology for screen printing and digital printing service providers.

Sublimation on T-shirts


Print full colour logos, art and messages onto cotton t-shirts in minutes, right from your desktop.

Sublimation onto infant clothing

Baby Clothing

Print personal designs and messages onto onesies and other infant clothing to create highly desirable baby products.

Sublmate onto Light-Colored Garments

Light-Coloured Garments

Add your designs to a selection of grey, yellow, cream, pink and other coloured garments.

Sublimate onto Promotional items and bags


Provide promotional products and personal gifts with customisation onto bags and other accessories.

Sublimate onto apparel


Print on polo shirts, children's hoodies, and other apparel — tailor your products for individual customers, events and trade shows

Sublimate onto Pet Accessories

Pet Accessories

Personalise pet accessories like pet vests, pet coats, dog bandanas and other profitable pet accessories.

Sublimate onto Pillows and Decor


Indulge your creativity by printing your photos and designs onto fabric wall art, pillow cases, cushions, and other décor.

Sublimate onto Napkis

Custom Gifts

Add monograms, messages, art and designs onto dishtowels, handkerchiefs, aprons and more to make desirable custom gifts.

Print on demand with Roland BT-12 direct-to-garment printer

Discover Exciting New Retail Opportunities

With quick, versatile, on-demand production, the VersaSTUDIO BT-12 is the ideal solution for building a successful Etsy store or other online storefronts. Its compact size also makes it a convenient choice for use in kiosks, museums, photo studios, pet supply stores, souvenir shops, sports suppliers and many other retail environments. Offer a while-you-wait personalisation service to give customers the unique products they really want.

Print and Cure in 3 Easy Steps

The fully-enclosed VersaSTUDIO BT-12 printer makes direct-printing to garments safe, clean and user-friendly. The automatic process takes just minutes with the VersaSTUDIO BT-12 and accompanying finisher unit, printing your design and curing the inks in one smooth workflow. In just 3 easy steps you can have a fully finished, professional, custom-printed product in your hands.


Print direct-to-garment in three steps with Roland VersaSTUDIO BT-12


Prep or design your digital print file on your computer with the easy-to-use included software.

Print direct-to-garment in three steps with Roland VersaSTUDIO BT-12


Mount your garment in the cassette tray, load into the VersaSTUDIO BT-12 printer and print your digital file from your computer.

Print direct-to-garment in three steps with Roland VersaSTUDIO BT-12


Load the cassette into the finisher unit to cure the ink.

Distinctive Features and Highlights

Start Printing Right Out of the Box
VersaSTUDIO BT-12 is a complete low-cost direct-to-garment solution. It includes a finisher unit, cassette tray and cleaning accessories. Just grab a T-shirt to get started.

Includes Super Easy Software
If you can use a desktop printer, you can output your PNG and JPG files with the VersaSTUDIO BT-12's included software. Users can also output TIFF, PDF and BMP files with their choice of design programs.

Durable Stainless Steel Print Heads
192 nozzles per channel, 2 channels per head and variable dot printing offer professional print results on a wide range of cotton and cotton-mix products.

Brilliant Inks and Images
Print sharp images and brilliant colours on a range of products with our direct-to-garment printer.

Affordable to Run and Easy to Profit
The VersaSTUDIO BT-12 requires no special electrical set-up and works with standard wall sockets. It is a cost-effective solution with a low entry point, low cost of ownership and high return on investment.

A Digitally Smart Alternative to Traditional Printing
Traditional apparel printing techniques are bulky, messy, costly and time-consuming. Avoid the fuss and expense with this fast, easy, on-demand alternative.

A Safe, Fully Enclosed Process
Users of all abilities can print onto garments without coming into any contact with chemicals, heat, steam, or complicated processes that present safety issues.

Space-Saving Print Solution
The compact direct-to-garment printer fits comfortably in any store, office, kiosk, workshop or home environment. The printer and finisher unit can also be stacked to maximise functionality in a small space.