After a successful 15-year IT career, Ash Mediratta first encountered Roland DG technology when installing a printer for a client. Intrigued by the machine’s capabilities in 2009, he changed careers and launched his first in-store retail personalisation business, Kustomized; specialising in bespoke clothing prints, sportswear, personalised accessories and engraved gifting items.
Ash knew that he needed a reliable compact machine to help him get his business off the ground and so after a recommendation, he invested in a Roland DG MPX-80 Engraver (predecessor to the Metaza MPX-95 Impact Engraver) enabling him to engrave bespoke logos, detailed lettering and complex illustrations onto a whole range of products including small gift items, trophies and medals.
To cater for the those looking for printed products, Ash invested in a Roland DG printer/cutter (VP-300 - predecssor to the TrueVIS SG Series) and desktop vinyl cutter like the CAMM-1 GS-24. The print and cut machine provided Kustomized with a solution to produce high-quality stickers, labels and vehicle decals, alongside attending an Introduction to Digital Print course to gain some expert knowledge and advice.
“It was clear almost immediately after purchase that our Roland DG machines were reliable, highly effective and could help us unlock the true profit-making potential of both print and cut and engraving technology. The Academy course was highly informative and gave me the knowledge and practical experience needed to create and supply products that would help drive profits.”- Ash Medriatta: Owner, Kustomized
From there Kustomized has expanded year-on-year, leading Ash to invest in larger and faster Roland DG engraving technology plus a VersaUV LEF-20 desktop UV printer, and opening a second Kustomized store and then a third specialist retail outlet called Spondon Trophies. With the LEF-20, Kustomized can now offer his customers wider range of gifting and promotional items with the ability to print onto virtually any material.
For more information on Kustomized CLICK HERE.